“Breaking Records: Manchester United’s Unbelievable $1.1 Billion 10-Year Partnership with Adidas!”

Manchester United announced a new £900 million ($1.1 billion) deal with Adidas on Monday, extending their connection with the sportswear company for another decade.

This renewal signifies the continuation of their relationship, which resumed in the 2015-16 season following a 23-year sabbatical.

LAS VEGAS, NEVADA – JULY 30: Antony of Manchester United during the pre-season friendly match between Manchester United and Borussia Dortmund at Allegiant Stadium on July 30, 2023 in Las Vegas, Nevada. (Photo by Matthew Ashton – AMA/Getty Images)


Adidas took over from Nike in a revolutionary £750 million contract at the time, setting a sponsorship agreement record.

“Since the women’s team was brought back in 2018, we are paying more attention to them,” United and Adidas said in a joint statement.

Under Erik ten Hag’s leadership, United will be back in the rich Champions League this season. But even though they are back, the club’s American owners, the Glazer family, are still thinking about selling the club.


The Glazers started an official sale process at the end of last year. Qatari Sheikh Jassim bin Hamad al-Thani and British billionaire Jim Ratcliffe are two people who might be interested.


The new deal they just made with Adidas will keep them working together until June 2035.

LAS VEGAS, NEVADA – JULY 30: A general view of the Allegiant Stadium home of NFL team the Las Vegas Raiders hosting the pre-season friendly match between Manchester United and Borussia Dortmund at Allegiant Stadium on July 30, 2023 in Las Vegas, Nevada. (Photo by Matthew Ashton – AMA/Getty Images)


In particular, the original contract between United and Adidas says that a part of the club’s annual payments are based on whether or not they play in the Champions League.

This is stated in the company’s most recent annual report.


The terms of the deal say that the club’s annual payments will be cut by 30% if it doesn’t play in the Champions League for two or more seasons in a row.


At this point, neither United nor Adidas have said anything to Reuters right away about the details of the new deal.

CEO Bjorn Gulden said that Adidas tries to blend tradition and new ideas so that both the players and the fans are happy.


How much does Adidas pay Manchester United?

Manchester United signed a £900 million ($1.1 billion) agreement with Adidas on Monday to extend their partnership with the apparel manufacturer for another decade.

Which Manchester United players are sponsored by Adidas?

The adidas roster for Manchester United includes David De Gea, Phil Jones, Alex Telles, Scott McTominay, and Luke Shaw.

When did Adidas start sponsor Manchester United?

United has no less than 48 partners, which can be categorized as global partners, financial partners, media partners, and regional partners, according to the club’s official website.

Adidas, which has been the club’s official uniform supplier since 2015, tops the list of partners.

Why did Nike leave Manchester United?

Nike has terminated its 13-year kit provision agreement with Manchester United due to the cost of a new contract, paving the way for Adidas to take over.

How much does Nike pay Ronaldo monthly?

The $117 million he earned in 2020 translated to approximately $9.75 million per month and $2.25 million per week for Ronaldo.

Nike is Ronaldo’s most prominent sponsor, reportedly paying him more than $20 million annually.

In 2016, Ronaldo signed a lifetime contract with Nike, becoming only the third athlete to do so.

How much Adidas pays Real Madrid?

Real Madrid has the most lucrative shirt and uniform sponsorship contracts in the history of football.

Los Blancos’ kit agreement with Adidas is worth €1.52 billion over the next decade.

Its shirt sponsorship agreement is worth a total of €350 million between the 2017-18 and 2022-23 seasons.

How long is Messi Adidas contract?

This would apparently be on top of the company’s existing sponsorship deal with Messi. Adidas has sponsored him for the past 17 years and in 2017 signed him to a lifetime contract.

When did the new United kit come out?

The Manchester United 2023-24 home kit was unveiled by adidas on June 27, following a sneak peek at Glastonbury by Manchester-born rapper Aitch.

The crowd erupted with excitement as they caught a glimpse of the striking red design, representing the iconic colors of the club.



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